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All the stars who feature in the film have shown so much faith in us that we don’t want to let them down. We are not looking at revenue we are looking at marketing. With animation films, producers usually opt for some ancillary revenues to recover a part of their investment. We are also hoping this film will encourage other filmmakers to make more animation films in India. But whenever people will talk about animation films, I bet they will mention Mahabharat. Recovery from animated films is very difficult and we know that even Mahabharat will not recover our investment. In India, Hanuman managed to earn ` 3 crore and no one has broken that record. Without Sholay, Pen is nothing, without Kahaani, Pen is zero.
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We have always mentioned that we are ‘India’s largest software library’, which means software runs our company. So we have notched up record TRPs on television.
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No one has managed to even come close to that number. In 1995, Sholay aired on television and it clocked a TRP of 76! In recent times, 3 Idiots garnered the highest TRPs, at 11! Compare 76 to 11. One of the first VCDs we released was Sholay. We were also the first to release VCDs in India, followed by DVDs. We were distributing for someone else and we were best at it. I took the risk of distributing VHS in India. I have always earned money whenever I have taken a risk. Since animation films made in India usually don’t do well at the box office, what made you take the risk? We’ve watched Mahabharat on television, and we’ve had animated films on the epic before. That was another reason we opted for insurance. But, sometimes, when you work on mythology, people tend to point out mistakes. Our team thoroughly researched every character and the story. Secondly, we all are aware of the Mahabharat but that doesn’t mean we know everything about its history. The most important reason we insured the film was because we were not sure which actors would agree to do the film.
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Is that because this is an animation film? It has been insured for Rs 50 crore, overtaking My Name Is Khan, which was insured for Rs 47 crore. This is one of the most expensive animation films made in Bollywood.
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But every big Bollywood stars agreed to dub for the movie and it feels great. We even decided that we would shelve the film if Bachchanji rejected the dummy. And we were very adamant on casting Amitji as Bhishma Pitamah since we couldn’t imagine anyone else playing that role. It took two years just to make the dummy.
![andha kanoon ramakes andha kanoon ramakes](https://assets.gqindia.com/photos/5cdc0ce450ab39311d2052fe/3:2/w_1620,h_1080,c_limit/Rajinikanth.jpg)
Why did it take as many as seven years to make this film? Then we started approaching all the stars we had thought of casting and they all agreed without charging us a single penny. When we showed Bachchanji the first cut, he was so impressed that he gave me his dubbing dates the very next day! He also marked some errors in Hindi for our creative team. He initially rejected the offer saying, ‘ Mera cartoon film mat banayiye.’ So we made a rough cut of two hours for him and decided which actor would suit each role without their approval. How did you get Amitabh Bachchan to dub for an animation film? Making Mahabharat gave us creative satisfaction. I am not aiming at the box office for this film. It took us seven years to make the film and we are finally ready to release it on December 25. We are really grateful as all the leading actors, stars in the industry supported us for this film and dubbed for various characters. Now our next project is Mahabharat, which has been handled by my daughter. For instance, Kahaani received 35 awards and Issaq received 35 gaalis from the audience. It was a good experience, though, as we have experienced ups and downs. When Kahaani released, it became a superhit but Issaq tanked. The box office is a different ball game but the most important is to make a film the way it was visualised. Both films were successful in terms of manufacturing. We divided the three films between the three youngsters in our family – Kushal, my nephew, was handling Kahaani my son Dhaval handled Issaq and my daughter Bhavita was with Mahabharat. Actually, we started working on Issaq and Mahabharat while we were making Kahaani. Jayantilal Gada, CMD of PEN India Pvt Ltd, speaks to Sagorika Dasgupta about the exciting plans he has in store for his bannerĪfter Kahaani, what changes is your company bringing about?Īfter Kahaani, we did Issaq. Kahaani was a turning point for its producer, Pen Movies.